Redken Rocks Alberta Ferretti @ Milan Fashion Week!

redken milan fashion week2Redken Creative Consultant Guido created a modern romantic (or perhaps modern-yet-romantic!) French twist for the Alberta Ferretti Fall 2013 show to kick off Fashion Week in Milan today. The style was in essence a reflection of the collection itself: the clothes were pretty and feminine yet exuded more strength and structure than we usually see from the designer, while Guido played with a new texture for the hair, giving a traditional French twist more shape and tenacity in a similar way.

“I really used quite a lot of product to help me create the style for this look today, as I wanted to ensure it wasn’t too soft or too pretty of a French twist. By first drenching wet hair in Redken’s full frame 07 mousse I created a different texture- and the texture is what gives the look another dimension. I then added the new high hold Redken control addict 28 hairspray, layering it on as the style dried to keep it stiff, strong, and wet looking. You see then that the hair really becomes almost a different substance; it’s romantic yet also modern and more ‘nighttime’, even a little tougher, and cooler.”
– Guido, Redken Creative Consultant

redken milan fashion week

See the full Alberta Ferretti Line here!


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