Music Choice will feature Chicago rapper BJ The Chicago Kid in PRIMED, its new artist initiative, July 1-17, 2016. The robust programming initiative gives artists unprecedented access on Music Choice including exposure on the #1 Free Video On Demand network, on TV with Mediabase reported Music Channels and interactively with Music Choice Play.

BJ the Chicago Kid’s current single “Woman’s World” will be featured on Music Choice R&B Soul Music Channel. Additional tracks from his breakout album ‘In My Mind’ will also appear on Music Choice Hip-Hop and R&B and ALT R&B Music Channels along with the Hip-Hop Video Channel. This episode of PRIMED will appear across Music Choice’s entire national footprint including On Demand, Music Channels, Musicchoice.com and the Music Choice App.

To kick off the campaign, Music Choice will air a never before seen exclusive performance entitled ‘1 Mic 1 Take’ live from Capitol Studios filmed on location in Los Angeles.

Sneakers as a Kid:

“Man I remember tryna get school shoes as a kid. It was a set amount of money for me to get shoes with. You know clothes, you gon…you gon get what you get, but shoes you had this much money. So if you wanna add and add to this to get something better than what you know you can get with this, then you do so. *pointing to sneakers* My first pair of Jordan’s ever. These are my first pair of Jordan’s ever: The Olympic Jordans. I had a choice to get these or the Air Raid’s as a kid, and I ended up getting the Jordan’s. That’s crazy! A lot of things I couldn’t get when I was a kid. I buy what I love now. You know? Why why why wouldn’t um a young man that can do. I don’t go crazy, but I have my fun sometimes. You gotta reward yourself.”

Street life in Chicago:

“Some of my friends are you know still in the street life in Chicago and other places I just keep ‘em in my prayers. Having friends that did whatever they did in the streets and me going to church and understanding what that life is like too. I feel like the knowledge of both is what keeps me alive to this day. To understand something doesn’t mean you have to do it. A lot of ‘em um when I was a kid, and I tried to do whatever I wanted to do They were like ‘B man you rock with us, but you know this ain’t for you man.’ You know what I mean? They were very honest…and I appreciate that because peer pressure can be a lot or just pressure that don’t they don’t even know they giving you as a kid you know it, it could be a lot on your decisions um those decisions can alter your life. I could definitely not be here. Easy…easy…easy.”

@BJTHECHICAGOKID | @MusicChoice

Follow Shamika Sanders on Twitter and tune in to Who Came First: The Outta Control Radio Show Mondays at 8PM on Bushwick Radio! Be sure to watch out for The Miss Independent Show with yours truly on 100.1 The Heat and Pinx TV coming to a channel near you!

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