MTV today announced electronic music trio Cash Cash, soulful popstar Nathan Sykes and chart-topping hip hop artist Flo Rida will perform at the 2016 “MTV Video Music Awards” concert to benefit GLAAD, the world’s leading LGBTQ media advocacy organization. The special concert will take place in New York City on Friday, August 26th as a lead-up to the 2016 VMAs that will air LIVE from New York’s iconic Madison Square Garden for the first time ever on Sunday, August 28 at 9:00 p.m. ET/PT.
Audiences looking to attend the concert can visit Z100.com/mtv and enter their names for a chance to win four tickets, or visit GLAAD onFacebook and Twitter for other chances to win. Additionally, tickets will be distributed on a first-come, first-served basis while supplies last at Terminal 5 in New York City on August 25th between 10:00 a.m. and 6:00 p.m. and August 26th between 4:00 p.m. and 8:00 p.m. You must be 18 or older to attend; a valid ID must be presented to claim the tickets.
This is first year that MTV has partnered with GLAAD to present the “MTV Video Music Awards” benefit concert. GLAAD works through news, entertainment and digital media to share stories from the LGBTQ community that build understanding and accelerate acceptance. In partnership with MTV’s “Elect This” campaign, GLAAD will have an on-the-ground voting activation at the concert and will give all attendees the opportunity to register to vote. The VMA benefit concert has become a major staple in the lead-up to the VMA’s and has featured artists and major acts such as, Nick Jonas, Demi Lovato, Sam Smith, Maroon 5, Macklemore and Ryan Lewis, Iggy Azalea and more.
Hailed globally for infectious dance-pop originals and live DJ sets, Cash Cash is an electronic music trio formed Jean Paul Makhlouf and Alex Makhlouf (brothers) with their childhood friend Samuel Frisch. The producers, songwriters and multi-instrumentalists won fans over with their now RIAA-certified GOLD hit “Take Me Home ft. Bebe Rexha” a smash which boasts over 100M combined streams, 625K individual downloads, + over 615M in audience Top 40 radio. The track is highlighted on Cash Cash’s debut LP “Blood, Sweat & 3 Years” (Big Beat Records) which debuted #1 iTunes Dance Chart. The album represents dance music across all spectrums within the genre featuring recent releases like “Aftershock,” featuring seductive, honey-tinged vocals from Jacquie Lee; “Millionaire” ft. Nelly, alongside “Lightening” with Goo Goo Dolls frontman John Rzeznik; and “Surrender,” which charted in Top 40 pop radio, their second #1 song on dance radio. Other music collaborations featured on the release will include the likes of Busta Rhymes, B.o.B, Neon Hitch, Christina Perri, Sofia Reyes, Fitz & The Tantrums, Trinidad James, Night Terrors of 1927, among others.
Well known for being part of multi-platinum-selling band The Wanted, getting better known for his incredible vocal talent and hit music as a solo artist, Nathan Sykes has already topped the US Billboard Dance Club Chart twice, with his debut single ‘Kiss Me Quick’ and ‘Over And Over Again’, embarked on a sell-out headline UK tour and become a Celebrity Ambassador for The Prince’s Trust. He performed his first US live solo performance on Good Morning America and headlined his own show at the Gramercy Theatre in New York City – which sold out in under 10 minutes. His single ‘Over And Over Again’ shot straight into the UK iTunes Top 5 after just one phenomenal X Factor performance. This summer he joined Take That and Olly Murs on stage at London’s Hyde Park for British Summertime Live. Nathan has just announced that his highly anticipated debut album ‘Unfinished Business’ is due for release on November 4th, and will feature current single “Give It Up” which features G-Eazy.
IMG/Poe Boy/Atlantic recording artist Flo Rida has become a chart fixture thanks to the blockbuster singles “Low (feat. T-Pain),” “Right Round,” “Club Can’t Handle Me,” and his chart-topping hits, “Good Feeling” and “Wild Ones (feat. Sia).” He’s also broken down barriers by uniting millions of fans of pop, hip-hop, and club music around the world and establishing himself as an international, genre-busting superstar in the process. Flo Rida brings his experiences traveling the globe to his fourth album, “Wild Ones,” an envelope-pushing collection of party-friendly anthems that showcases Flo Rida’s signature stop-and-go flow, melodic sensibility, massive hooks, and billion-dollar beats, as well as his clever lyricism. In addition to crafting worldwide hits, Flo Rida is also focusing on ushering in a wave of new stars to the music industry by way of his International Music Group (IMG) record label. Artists currently signed to IMG include Hip-Hop newcomer Whyl Chyl, Recording Group on the verge Team Phlyte and Canadian Pop Sensation Tyler Medeiros.
The 2016 “MTV Video Music Awards” will be broadcast live on MTV August 28th at 9:00 p.m. ET/PT.