@OGeffyoo – “The Eff Word”

@OGeffyoo – “The Eff Word”

Over the years, Queens has more than proven itself as a fertile breeding ground for Hip-Hop acts. It’s no surprise, then, that a rising artist from the borough would want to show love to his stomping grounds. That’s exactly what we have here with Eff Yoo’s colorful new video for “The Eff Word,” the brassy title track off his forthcoming LP, produced entirely by Rediculus.

The video, which is directed by TP Hoople (Diabolic and Tabs, among others), and animated by Emma Mulligan, features Eff welcoming the viewer with open arms through Q-Boro in between a flurry of equally flashy rhymes and visual effects. As the rapper moves from one bar to the next, you’ll surely pick up on his patterns as he focuses on specific letters (E, then F, and finally O) within each third of his verse. Through it all, Hooptie’s vision transforms an already-engaging track into a gripping, damn-near addictive set of visuals.

The Eff Word which includes guest features from Big Noyd, and The Audible Doctor, among others, will be available for download through all major digital retailers and can be purchased on CD via Platformz Records on April 21st.

Copies are now available for pre-order through iTunes, where the album titled single is available for download as project’s first ‘instant grat’ track.

@OGeffyoo

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@RockMecca feat. @D_Real_Ratigan – “Prizefights” (prod. by @JakePalumbo)

@RockMecca feat. @D_Real_Ratigan – “Prizefights” (prod. by @JakePalumbo)

Rock Mecca is an emcee from Queens NY, whose critically acclaimed debut Pirate Radio Star was released on September 2012 on indie label Rebel Vein Entertainment.

One of the best kept secrets on the streets of New York for the last two years, Rock’s upcoming Ironworld is set to propel him into the spotlight with everyone in the know buzzing from what’s been heard thus far.

“Prizefights” finds Rock Mecca trying to find the line between fantasy and reality and showing how art affects life on the streets more than ever. Over a banging beat by Jake Palumbo that gives that classic true school feel, and with rising Jamaican dancehall artist Ratigan providing the hook, Prizefights has all the ingredients of a true school banger.

Look out for Rock Mecca’s Ironworld dropping late spring/early summer.

@RockMecca | @D_Real_Ratigan | @JakePalumbo

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#ItsThem @therealMICHANDZ – “Yes Lawrd!!!”

#ItsThem @therealMICHANDZ – “Yes Lawrd!!!”

This dark cinematic soundscape fueled by Masonic voices and distorted guitars creates the perfect canvas for Boot Camp Clik’s new recruit Flatbush’s Mic Handz (THEM Recordings). Canadian producer Big Bob lands and incredible win with the soulfully passionate collaboration between pain and purpose all in the name of sustaining and advancing the integrity of the culture they love.

@therealMICHANDZ | @BigBobPattison

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Fashion Vie Runway Show and Auction hosted by Access Hollywood’s Karamo Brown

Fashion Vie Runway Show and Auction hosted by Access Hollywood’s Karamo Brown

TV Correspondent Karamo Brown hosted the 1st Annual Fashion Vie Charity Runway Show and Auction, held at Bleecker Event Hall. The event brought together celebrities, designers, music artists, and influencers to help raise funds and awareness for HIV/AIDS and homelessness.

The event was inspired by the life and vision of designer Chuks Collins, who served as a costume designer for major film-production companies. His fashions have appeared on runways across the globe, including New York Fashion Week. But at the height of his illustrious career, he suffered a kidney failure that occurred after a car crash, sending his soaring fashion career into a two-year tailspin. But Housing Works’ Asylum Project gave Collins the care and support that he needed to heal.

While patrons sipped on Exclusiv Vodka and champagne, music artist Mekia Machine serenaded the crowd with her beautiful voice. After the show, Collins had a silent auction where attendees had a chance to bid on his new collection. Partners and sponsors included: BLOOM, Brotherhood Winery, Cosmo Girls Glam Event, CVS, Eat nYc, The Bronx Food And Wine Festival, Experience Africa, Solomon R. Guggenheim Museum, High Society Event Management, iCu The Network!, The Kulfi Co., Lady O’s Coquito, Limation, Lulu’s Bakery, New York Model Management, Pende Ahne Beauty, and TABOO Bakery Bar.

Check out the photos here.

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@CeeFor feat. @Notionbaby – “Yeah”

@CeeFor feat. @Notionbaby – “Yeah”

Let’s be real here. Music is soft these days.

If you turn on the radio, you’ll be bombarded with song after song of the same old, same old. If you actually want to hear a track that’s saying something, then you gotta go find it yourself.

Cee has always been one to speak his mind through his art. Although politics isn’t his dominant subject matter, he’s never been shy about putting his feelings on a record time and time and time and time again. Every year on his birthday, Cee drops something on us. A mixtape, a video, an album, a headline show…and now a brand new single.

Produced by French beatsmith Cool FD, “Yeah” sees brothers Cee and Notion reunite over a haunting, synthy, neck snapping late ’90’s Dr. Dre-esque banger. Cee touches on the #BlackLivesMatter movement, the Flint water crisis and the Israel/Palestine conflict, while Notion addresses racial tensions and police brutality while celebrating presidential candidate Bernie Sanders.

@CeeFor | @Notionbaby

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@INNOCENTFLOW13 – “Die Today”

@INNOCENTFLOW13 – “Die Today”

Following the success off of “Die Young”, THEM Recordings head honcho Innocent? returns with some musical treats for the following weeks, starting off with the first track, “Die Today”, a song about loyalty and belief in self. It somewhat sets in the chorus of the late Notorious BIG’s ‘You’re Nobody (Till Somebody Kills You)”. What will happen to you if you died today?

Check out more from Innocent? on Soundcloud and grab his “Die Young” single on cdbaby.

@innocentflow13

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Project Formation Community Wellness Campaign

Project Formation Community Wellness Campaign

Project Formation is a fitness campaign that gives urban communities access to affordable personalize boot-camp training. Sponsored by JUNGO Boot-camp, the 90-days progressive strength training campaign emphasizes functional movement and team accountability. The Campaign covers strength, agility and endurance building activities. Jungo Bootcamp instructor Diango Cisse is training 36 participants at Prospect Park, Brooklyn near the Grand Army entrance. The group has been broken up into day and evening classes and meet four days a week.

Under the Project Formation Campaign, Diango and his JUNGO Boot-camp team are offering their services completely free. The 90-days campaign began March 20th with 36 individuals looking to lose weight and gain mental strength. As a further incentive, two of the thirty-six participants will have an opportunity to win 10k by the end of the challenge. According to Project Formation founder Nomie M. Byndon, winners will be judged on attendance, attitude and overall results. The winners will be announced during a press conference on June 20th, 2016.

Project Formation is currently in its third week. The campaign affords participant Kysteena Corbett-Terrell an opportunity to strengthen her core in her pursuit of becoming a firefighter. Participant Monique Foster is attempting to shed 45lbs during the 90 days. According to the 29yrs old, she has struggled with losing weight for years. Some participants like Garcelle Menos simply want to tone for the summer while others in the program struggle with serious health issues. Jungo Boot-camp has tailored a workout program to deal with each need.

Check out Project Formation’s Orientation and first day of training on YouTube.

Follow Shamika Sanders on Twitter and be sure to tune in to The Miss Independent Show with yours truly coming soon Wednesday nights only on 100.1 The Heat!